ZELLAR

MAKING SMART SUSTAINABILITY PART OF EVERYDAY BUSINESS 

BRANDING, VISUAL IDENTITY, DIGITAL PRODUCT DESIGN 

Zellar is a climatetech startup that provides a digital platform and community to help businesses reduce the carbon footprint of doing business. The problem was their brand and product wasnt reaching their intended audience or creating engagement to encourage them to take part in more sustainable practices. 

As part of our work with Zellar we helped them develop a new brand identity, to give a voice to the idea of Smart Sustainability. Share their stories with their community of business ownes and unite their business around a new brand to create a platform that they could launch and iterate on quickly.

INTRODUCING YOUR COACH

Taking your journey to becoming a more sustainable business can feel overwhelming. Zellar's expertise and partnerships meant they had the knowledge to guide you but the product  was too complex and transactional. 

We created more activity and a sense of momentum by creating MISSIONS - to help you understand your impact, PROJECTS through unique partnerships with green tech providers, RITUALS to make sustainable behaviours part of your everyday business. All brough together through your DASHBOARD - your control panel and view into the impact you are having on your community and planet.

WHERE SHALL WE START?

The welcome was redesigned to help you to tell us about your business, your goals and where you are on your sustainability journey. Providing an inspirational welcome to the brand, share local stories and guide you on the first steps you need to take. transactional. 

BEING YOUR MISSION

Sustainability actions were grouped into missions, progression and completion led to data to help understand your impact with rituals and partner-led, completion leads to generation of rituals and recommendation of projects. was redesigned to help you to tell us about your business, your goals and where you are on your sustainability journey. 

RITUALS

Making sustainaiblity an everyday habit by aligning actions and checks to reduce your environmental footprint around your schedule. With the ability to share and bring your employees on the journey with you. 

COLLECTIVE ACTION, NEW BRAND

A new brand was developed, to help Zellar stand out from the crowd whilst maintaining a balance between technology and sustainability. With a highlight on collective, community action, people and inspired by nature we create a bold new and flexible brand across Zellar's touchpoints. 

RESULTS

£4M+

Investment in green tech and £460K biodiversity projects directly from SMEs 

+139%

Increase in engagement via actions taken through the platform.

A thriving online community sharing advice and their sustainability stories