DESIGN LEADERSHIP. NEW VENTURES. PRODUCT PROTOTYPING.
DIGITAL PRODUCTS. BRAND DNA.
I am passionate about designing meaningful products and services. Every iconic experience has an origin story behind it. My journey through design has been to understand the unique DNA of a company and to thread that DNA through the brand and digital product.
I have applied this philosophy to create award-winning digital experiences for EE, Land Rover, IKEA and American Express to launching groundbreaking startups. As an alumni of AKQA, Ogilvy & Smart design I have worked with and scaled design teams with digital at their heart and innovation conslutancties
I build brands, scale design teams, and craft the future of digital products. Founder of Goya Design Studio, creator of patented inventions, and passionate about pushing the boundaries of design.
I believe in nurturing the next generation of design talent too, as a visiting lecturer at Loughborough University's Design School and launching an aritst in residency programme at Goya Design for aritsts from under represented backgrounds.
CONNECTED PRODUCTS
Technology is at its best when it is useful, human and magical. That’s where prototyping, gestures, motion design, and haptics come in—ensuring experiences don’t just function well but feel great to use.
My design journey started in industrial design before focussing on digital products and I am most excited about designing experiences that bridge the gap between digital and physical experiences to create a more connected world.
Work in this space has included Ford's Connected Vehicle experience Ford Pass, making money transfers for migrants simple with Ding, desiging the future of the connected home with EE, and ride hailing with Gett.
IDEAS, PATENTS AND SIDE HUSTLES
Great design doesn’t stop at solving today’s problems—it looks ahead, experiments with emerging technologies, and finds new ways to create meaningful experiences. Some of the most exciting ideas don’t come from client briefs but from passion projects, side hustles, and deep curiosity about what’s next.
That mindset led to Tether, a patented bike safety navigation system designed to make city cycling safer. What started as an internal experiment turned into a fully-fledged product, piloted with Deliveroo and launched via Kickstarter.
Then there’s A Day in Big Data, an award-winning storytelling experience that demystified the power of data through immersive design. By exploring how data could be visualized and made tangible, this project sparked conversations about the future of digital interactions. Created almost a decade ago, it predicted a lot of trends that we still see today.
IDEAS, PATENTS AND SIDE HUSTLES
Great design doesn’t stop at solving today’s problems—it looks ahead, experiments with emerging technologies, and finds new ways to create meaningful experiences. Some of the most exciting ideas don’t come from client briefs but from passion projects, side hustles, and deep curiosity about what’s next.
That mindset led to Tether, a patented bike safety navigation system designed to make city cycling safer. What started as an internal experiment turned into a fully-fledged product, piloted with Deliveroo and launched via Kickstarter.
Then there’s A Day in Big Data, an award-winning storytelling experience that demystified the power of data through immersive design. By exploring how data could be visualized and made tangible, this project sparked conversations about the future of digital interactions. Created almost a decade ago, it predicted a lot of trends that we still see today.
IDEAS, PATENTS AND SIDE HUSTLES
Great design doesn’t stop at solving today’s problems—it looks ahead, experiments with emerging technologies, and finds new ways to create meaningful experiences. Some of the most exciting ideas don’t come from client briefs but from passion projects, side hustles, and deep curiosity about what’s next.
That mindset led to Tether, a patented bike safety navigation system designed to make city cycling safer. What started as an internal experiment turned into a fully-fledged product, piloted with Deliveroo and launched via Kickstarter.
Then there’s A Day in Big Data, an award-winning storytelling experience that demystified the power of data through immersive design. By exploring how data could be visualized and made tangible, this project sparked conversations about the future of digital interactions. Created almost a decade ago, it predicted a lot of trends that we still see today.
DESIGN HACKS, TEAM BUILDING, SHAPING THE FUTURE
Great design needs great people. When diverse minds come together, break the rules, they create something novel. That’s the driving force behind a hack methodology designed to unite designers, developers, artists, and strategists—rapidly prototyping ideas and pushing creativity beyond traditional boundaries. This approach powered a global design sprint experiment, connecting teams from New York and London to co-create at speed. The process was featured in Net Magazine, showcasing how structured sprints can be reimagined to unlock faster, bolder innovation.
Beyond industry, mentorship plays a key role in shaping the future of design. As a visiting lecturer at Loughborough University, the focus is on challenging students to rethink traditional design processes. At Goya Design, an artist-in-residency program was launched to support creatives from underrepresented backgrounds, giving them space to explore the intersection of art, technology, and experience design.
DIGITAL DOODLES, THE ART, ENGINEERING AND MAKING
Great design is never just one thing. The best ideas come from blending disciplines—taking the most powerful tools from different creative practices and weaving them into a process that’s as structured as it is experimental.
Storyboarding – Mapping experiences like directors map scenes, ensuring every interaction has rhythm, flow, and intent.
Prototyping & Making – Building to think, testing ideas in tangible ways, failing fast, and refining until everything just works.
Storytelling & Narratives – Designing with narrative in mind, creating products and services that resonate on an emotional level.
Business Design & Lean methodologies – Ideas need structure to thrive. Merging lean methodologies with agile sprints ensures creativity delivers real-world impact.
This mash-up of disciplines fuels every I've ever worked on, from Tether’s patented navigation system to FordPass’s mobility ecosystem. It’s about pushing design beyond aesthetics—towards something functional, intuitive, and unforgettable.
Because the best work doesn’t just happen—it’s built, tested, and crafted with intent.
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Email: hello@goyadesign.com
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© Goya Design Limited 2020
A strategic design firm that makes things